Simi Olomofe
Strategic Marketing Leader
Professional Summary
Purpose-driven marketing strategist and communicator with hands-on experience leading brand, digital and community marketing for large-scale programs. Combining creativity, stakeholder collaboration, and data-driven decision making, I deliver measurable outcomes and social impact. I am eager to deepen my expertise through strategic mentorship and employment opportunities.
Lead Marketing & Communications Assistant — BFN, UofT
· Developed brand and communications strategy for a $93M scale program, leading cross-functional teams and external partners to deliver high-impact campaigns and stakeholder alignment.
· Increased campaign engagement by 22% through audience targeting, content design, and creation of brand-aligned marketing guidelines and assets.
· Partnered with corporate and government institutions, including KPMG, the Ontario Government, and the University of Toronto, to deliver joint marketing initiatives that amplified program visibility nationwide.
Product Marketing Manager — Cleanster (Digital platform)
· Coordinated the creation of social media, email, and web content that increased customer engagement by 35%, while strengthening brand alignment with audience needs.
· Created and maintained metadata sheets and digital asset logs, improving content organization for cross-functional team use.
· Facilitated collaborative feedback loops, incorporating reviewer insights to refine campaigns and project deliverables.
Digital Marketing & compliance Analyst — Tempho (housing)
· Streamlined content review processes, achieving a 40% increase in audience engagement and meeting campaign deadlines.
· Managed cross-platform content tagging and archiving, ensuring seamless integration of editorial and design workflows.
· Coordinated feedback from internal and external stakeholders, driving improvements in digital strategy execution.
Selected Achievements
· Directed marketing & communications for a $93M Black Founders Network Scale Program (University of Toronto).
· Executed partnerships with KPMG, Black Opportunity Fund, UofT, and Ontario Government.
· Developed and executed social media and email campaigns that boosted audience interactions (click-throughs, comments, shares) by 22% across LinkedIn, Instagram, and newsletter channels.
Designed and managed multi-channel marketing strategies (social, email, partnerships) that attracted 3,000+ attendees to flagship events featuring Wes Hall and Geoffrey Hinton.
· Created and delivered executive-level presentations translating data insights into strategic recommendations that shaped marketing and growth initiatives.
· Implemented automated email workflows within Mailchimp that increased event registration rate by 18% through personalized messaging and A/B testing compared to previous campaigns.
Core Competencies
• Marketing Strategy • Brand & Campaign Execution • Community & Event Marketing
• Stakeholder Management • Content Creation (Photo/Video)
• Market Research & Insights • Executive Presentations • Leadership & Mentorship
Technical Skills
•Microsoft Office • SharePoint • Mailchimp • WordPress • Canva • Adobe Creative Suite • CapCut • Google Analytics • CRM Tools • Basic HTML/CSS
Community Engagement & Leadership
· Led volunteer teams in local church and city charities to deliver outreach programs supporting vulnerable populations; coordinated logistics, organized fundraising drives, and facilitated events that served 500+ community members annually.
· Delivered talks and mentorship sessions to youth groups, guiding participants toward purposeful living, resilience, and leadership development.
· Supported initiatives that create equitable career pathways for graduates from underrepresented backgrounds, helping them access mentorship, resources, and leadership opportunities.
Education
Business – Marketing — Mohawk College, Apr 2023
Certifications
Co.Lab Sprint Product Management Certificate, 2023
DTTP Product Management Certification, 2023
Ongoing workshops in Adobe Suite, digital content creation & Leadership capacity
